Why People Give
Why do people give? I found these ideas on a blog post entitled Fundraising 101
:
- They believe you are making a difference in a cause they care about.
- They value your work
- They see it as an investment
- They get something in return
- They feel good about themselves
- Returning a favor
- Solving a problem
- Sending a message
- Receiving quality information
- Aligning with peers
- Bringing justice to the world
To encourage constituents to support our organizations, we need to appeal to one or several of these motivators. A compelling story with a rationale of why the donation is needed will show better results will always show better results than a general appeal.
Tags: online donation, online giving