Whether or not you currently use or intend to use their products, Blackbaud has made available an Internet Marketing Strategy Assessment
which will help you evaluate whether your organization is effectively utilizing online marketing. Some of the questions may seem basic, but are worth reviewing, e.g.
- Is your mission statement clearly stated on your web site?
- Is your Web site address printed on all of your marketing materials?
- Do you allow event participants to solicit sponsors / donations on your behalf through personal web pages?
Take a look and see how your organization rates.
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