Nonprofit Bridge

mStoner provides an interesting look at How Donors Use the Internet.  Interestingly, success of a nonprofit’s web site can’t only be judged by the level of online donations, since many visitors will check out an organization online but continue to give offline.

Nonprofit Times reviews a study which discusses the value of email addresses: Get an Email Address, Generate Income, as well as other trends in online giving.

Association of Fundraising Professionals discusses a survey that suggests that Integrated Fundraising Activities (are a) Key to Success and that using a variety of approaches is best, although reminds us that developing relationships and major gifts are still critical components..

Finally, the blog A Small Change suggests that fundraising no longer needs to be restricted by geography in Fundraising Without Borders.

Tags: AFP, integrated fundraising, Nonprofit Times, online giving

This entry was posted on Monday, May 12th, 2008 at 3:42 pm and is filed under ephilanthropy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.