While not specific to ephilanthropy, Stacy Jones recent article in Philanthropy Journal, Mistakes Nonprofits Can’t Afford to Make, highlights many important marketing basics that nonprofits often neglect:

• focusing only on the mission and not using story-telling to connect emotionally with constituents
• targeting messaging on how constituents can help rather than on the organization
• not using a clear call to action to show ways donors or volunteers can help
• using consistent messaging across all communications
• not providing enough funding to support marketing efforts

For more ideas on this topic, take a look at Network for Good‘s many nonprofit marketing resources as well as Katya Andresen’s non-profit marketing blog and book Robin Hood Marketing,  Small changes in how we interact with our constituents can make a huge difference in how connected they are with our organizations.