Ted Hart
provides a look at how online fundraising has grown from $0 in 1999 to $10.44 billion in 2007. A graph and brief write-up is available at Slideshare.
The Chronicle of Philanthropy recently pointed out that while online giving still represents a small part of most nonprofits’ fundraising, for some charities they have become a major source of revenue, These five organizations have done especially well, raising at least 10% of their donations online: Heifer International (28%), Leukemia & Lymphoma Society (27%), Fidelity Charitable Gift Fund (21%), National Multiple Sclerosis Society (15%) and Make-A-Wish Foundation (10%).
Are you waiting for ephilanthropy tools to work perfectly before taking the plunge? If so, read Vin Crosbie’s take on Ted’s People to People Fundraising site on why tools are ‘good enough‘ to use now.
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