Top Books on Nonprofit Marketing and Fundraising

As much as I’m on the web, I’m also a big reader, especially of books in ephilanthropy.  Here’s some selections from my summer reading list:

  1. The Networked Nonprofit – Beth Kanter & Allison Fine – as discussed last week, Beth & Allison offer advice on how to use social media to make your nonprofit more ‘open’ and is authored by two of the most respected experts.  More about live book release events here.
  2. Fundraising When Money Is Tight – Mal Warwick – Having long advised fundraisers, Mal focuses on how to survive in tough times.
  3. Raising Thousands (if Not Tens of Thousands) of Dollars with Email – Madeline Stanionis – Email marketing is still the nucleus of many organizations’ fundraising campaigns;  Madeline advises on how to use it most effectively
  4. The Nonprofit Marketing Guide – Kivi Leroux Miller – Kivi has always been generous with her knowledge on the web;  the book offers advice on “high impact, low cost ways to build support” for your cause
  5. Internet Management for Nonprofits – Ted Hart, James Greenfield, Steve MacLaughlin, Philip Geier – Recommended by Nten‘s Holly Ross, this book offers individual chapters by a wide range of ephilanthropy experts
  6. The Ask – Laura Fredericks – While not heavy in online techniques, Laura offers many specifics on ‘how to ask anyone for any amount for any purpose.’
  7. Developing Your Case for Support – Timothy Seiler – I haven’t started reading yet, but my sense is that many nonprofits can benefit from a systematic approach of demonstrating to potential contributors why they should help
  8. Open Leadership – Charlene Li – Follow up to her popular Groundswell, Charlene describes how social media can help your organization
  9. A few more that are not nonprofit specific, but are still very relevant:

  10. Rework – Jason Fried & David Hansson – Authors are founders of 37signals, developers of project management software Basecamp.
  11. Switch – Chip Heath & Dan Heath – I am always fascinated by books about the change process;  Chip & Dan’s suggestion of focusing on what works, not on what doesn’t, is particularly enlightening.

You may be able to get some of these from your local library.  (If you’re in New York, please help the New York Public Library, which is facing drastic funding cuts.)  Above (affiliate) links are through Amazon, which usually has the best prices.  So if you’re heading for the beach, take one of these books along.

2 thoughts on “Top Books on Nonprofit Marketing and Fundraising

  1. It is a very impressive list and I have read about half. My new book, “How Marketing Can Help Lawyers Make More Money,” just came out. Please have a look.

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