As other forms of online communication have become available, the main website is no longer the only place where constituents can get information about a nonprofit.   However, it is still important to make sure that the website provides a current and accurate picture of your organization.  Considering a redesign?  If so:

1. Examine your motivation.  If your prime purpose is to utilize a new technology or to mimic what other nonprofits are doing, that’s not enough of a reason.  If you want to make it easier for supporters to find what they need and to feel more connected with your organization’s mission, then you’re on the right track.
2. Plan what content management system (CMS) will best suit your needs.  As has always been the case with technology, you need to find the right balance between functionality and ease of use.  Your staff must feel comfortable with whatever tool you select so they will keep the website up to date.
3. Before hiring a consultant or agency to help manage the process, make sure you speak with references.  Beware those who are overly committed to one product or platform, especially if they haven’t yet taken the time to understand your needs.
4. Check for consistency with other communication channels: images, messaging, design.  If you’re planning a new look for your website, your other materials will need to change too.
5. Make sure your new design provides multiple ways for constituents to give feedback and to be engaged.  Provide links or active feeds from your Facebook and Twitter streams.
6. Identify all stakeholders in your organization and set up a process by which departments work together throughout site development – website redesign must be a collaborative process.
7. Get feedback from constituents before, during and after the new site is launched.  Don’t fall into the trap of getting opinions mostly from co-workers or from the consultant / vendor that’s assisting you.
8. Consider using agile project management processes to split the project into small chunks.  This will allow you to celebrate small successes and make changes along the way.
9. Don’t forget to include staff training in your project plan, especially if you’re implementing a new CMS.  Provide training in many formats: printed documentation, on screen FAQs, webinars, live classes etc.
10. Using tools such as Google Analytics, take the time to analyze what your constituents are most frequently seeking, and make sure your new design reflects those needs.

Website design doesn’t end when you launch the new site.  As you continue to get supporter feedback, continue to tweak as needed.  A website should be constantly evolving as you discover new ways to inform and engage your audience.