A recent Chronicle of Philanthropy article mentions that not only have many nonprofit organizations (including my own) already had to cut staff, but that worse times are ahead. A Foundation Center forecast describes how foundations are dealing with the economic crisis. According to this New York Times article, rising unemployment is threatening worldwide stability. Is there any good news left?
In a recent enewsletter, usability guru Jakob Nielsen recommends email newsletters and search engine marketing as the two most cost effective Internet marketing techniques. Network for Good’s Katye Andresen offers 5 Keys to Pulling out of the Economic Nosedive. Commenting on Donor Digital‘s recent findings, Sue Woodward recommends that despite a slight drop in average gifts, the number of donations has so far remained steady and that nonprofits should continue to use the tools, strategies and techniques that have made your your fundraising plans successful in the past.
Fund-It offers a way to raise funds every time constituents search, adding functionality over past tools of this type such as GoodSearch and Freelanthropy.
John Kenyon offers tips for creating your 2009 online fundraising plan. Network for Good advises on a simple way to make donating easier for donors. Heather Mansfield offers Five Things Your Nonprofit Needs to Know About Web 2.0 Donors.
With our resources so constrained, is social media still worth the investment? Social Velocity thinks so but this Non-Profit Tech Blog post seems to indicate that other priorities must come first.
Finally, Internet Strategy Forum founder Steve Gehlen offers the State of the Internet Executive, a synposis of a recently completed study on how differently online strategies are managed in a wide range of for-profit and not-for-profit organizations. The updated study is now available.
Meanwhile, at my organization, while I feel fortunate to still have my job, I’m busier than ever trying to keep up. What ways have you found to stay upbeat while so many nonprofits are struggling?
