Tag Archives: Heather Mansfield

What’s New in ePhilanthropy

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Ready or not, the new Facebook timeline will be rolled out on March 30.  Find out what’s new from John Haydon, Beth Kanter, Heather Mansfield, Mari Smith and attend this upcoming free webinar from CharityHowto. My reminder – most fans interact with your Facebook content through the news feed.  Make sure you include posts to direct them to your new Timeline page.

Don’t have a mobile friendly website yet?  Here’s why you should (and more) and here’s a resource to help you get started.  Here’s a free webinar Feb. 22 on 6 Best Practices to Follow While Developing Your Mobile Strategy.  I’ll also be speaking on this topic Feb. 23 at the Foundation Center in NYC.

Have you jumped on the Pinterest bandwagon yet?  Here’s what nonprofits should know – and be careful about possible copyright issues.  If you do jump in, read some ways to make your nonprofit pinteresting?

It’s back to the basics with 4 Ways to Get More Clicks on Your Online Donation Button (e.g. make sure site visitors can find it), Tips on How to Write Headlines (for web pages, email content etc.) and How You Can Drastically Improve Your Call to Action.

Do you manage website(s) for a nonprofit in NYC?  Join the Not- for-Profit Webmaster Round Table – it’s always a lively discussion and you’ll get great ideas to bring back to your organization.  Our next quarterly meeting will be in June.

What’s New in ePhilanthropy

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If you’ve been wondering when you can build your nonprofit page on Google+, now’s the time.  Heather Mansfield offers help on How to Create a Google+ Page For Your Nonprofit. Also view this video by John Haydon.  Here’s Beth Kanter’s take.  But the jury is still out on whether Google+ pages will prove to be as popular as Facebook pages.

Frustrated trying to keep up to date with Facebook?  Get help in John’s Tactical Guide to Recent Facebook Changes and sign up for next month’s bi-monthly Facebook features update from Common Knowledge.

Planning to roll out a new website with Drupal?  Have you already launched, but finding it difficult to manage how to manage content edits and approvals?  Join Michelle Misner and I on Nov. 29 to learn How the NYPL Successfully Project Managed a New Drupal Website.  (It’s free if you’re a Nten member!).

Speaking of Nten, I’ve just signed up for next spring’s annual Nonprofit Technology Conference in San Francisco.  Please register now to lock in the lowest rate.  It’s always the premier event of the year for the #nptech community.

It’s year-end fundraising season again.  Get a jump start by reviewing Farra Trompeter’s online fundraising tips, Convio’s How to Get Your Holiday Appeals Opened and Jeff Brooks’ reminder to Avoid Common Fundraising Mistakes, e.g. remembering that you are not your donor.  And of course, don’t forget to plan a multi-channel campaign.

If you’re in NYC, join us at next week’s 501 Tech NYC event;  this month we’ll chat about Google for Nonprofits.  Also if you manage a nonprofit website, sign up for the next quarterly gathering of the Not-for-Profit Webmaster Round Table, planned for mid-December.

Staying Positive Despite Bad News All Around Us

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A recent Chronicle of Philanthropy article mentions that not only have many nonprofit organizations (including my own) already had to cut staff, but that worse times are ahead.   A Foundation Center forecast describes how foundations are dealing with the economic crisis.  According to this New York Times article, rising unemployment is threatening worldwide stability.  Is there any good news left?

In a recent enewsletter, usability guru Jakob Nielsen recommends email newsletters and search engine marketing as the two most cost effective Internet marketing techniques.  Network for Good’s Katye Andresen offers 5 Keys to Pulling out of the Economic Nosedive.   Commenting on Donor Digital‘s recent findings, Sue Woodward recommends that despite a slight drop in average gifts, the number of donations has so far remained steady and that nonprofits should continue to use the tools, strategies and techniques that have made your your fundraising plans successful in the past.

Fund-It offers a way to raise funds every time constituents search, adding functionality over past tools of this type such as GoodSearch and Freelanthropy.

John Kenyon offers tips for creating your 2009 online fundraising plan.  Network for Good advises on a simple way to make donating easier for donors.  Heather Mansfield offers Five Things Your Nonprofit Needs to Know About Web 2.0 Donors.

With our resources so constrained, is social media still worth the investment?  Social Velocity thinks so but this Non-Profit Tech Blog post seems to indicate that other priorities must come first.

Finally, Internet Strategy Forum founder Steve Gehlen offers the State of the Internet Executive, a synposis of a recently completed study on how differently online strategies are managed in a wide range of for-profit and not-for-profit organizations.  The updated study is now available.

Meanwhile, at my organization, while I feel fortunate to still have my job, I’m busier than ever trying to keep up.  What ways have you found to stay upbeat while so many nonprofits are struggling?