Tag Archives: Internet Strategy Forum

What’s New in ePhilanthropy

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Attended this week’s NYC chapter meeting of the Internet Strategy Forum, where we discussed the latest changes on Facebook.  View the presentation;  plan to attend our future meetings (remote access is available even if you’re not in NY).

Kivi Leroux Miller, in addition to having released her new book Nonprofit Marketing Guide, also wrote an excellent post on Beth Kanter’s blog about the importance of knitting together your website, email and social media content.  Since each constituent may choose to connect with your organization in different channels, why not offer a consistent message throughout?  Also consider taking Idealware‘s webinar next week on Choosing the Right Communications Mix.

Beth also offered a simple process to use actionable listening to learn from other nonprofits when planning your social media outreach strategy.

Gail Fredricks spoke to ABC News about How to Ask for Money – great summary for those of us who are still learning about fundraising.

Many of us are now managing or working with colleagues across the country or even in other countries.  Nten has just kicked off a webinar series, Virtual Team Leader: Training for Managers of Remote Teams (a recording is available of yesterday’s first of four sessions).  Tip: Don’t rely only on email as your main communications device.

For some email marketing tips, read about the importance of personalized messages and 3 things that will actually improve your email campaigns.

Tips for Online Success

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  1. After sending out email blasts, are you reviewing reports to learn how many of them were actually opened and what links were clicked?  See the recently released eNonprofit Benchmarks Study
  2. Have you tried ‘microsites’ – a separate page focused on a specific event or campaign with an strong call to action – see NothingButNets.
  3. Have you created an organization presence on social networking sites such as FaceBook and MySpace?   See this blog posting on Best Practices for Non-Profits Using Web 2.0 and Idealware’s Should Your Organization Use Social Networking Sites.
  4. Have you looked at Barack Obama’s web site, which has changed the landscape for online fundraising and engagement?
  5. Do you get ideas from other nonprofit organizations that have done especially well in raising money online?  According to the Chronicle of Philanthropy (June 12 issue), these five organizations have raised more than 10% of their revenues online: Heifer International (28 percent), Leukemia & Lymphoma Society (27 percent),Fidelity Charitable Gift Fund (21 percent), National Multiple Sclerosis Society (15 percent), and Make-a-Wish Foundation (10 percent).
  6. Do you participate in groups, both online and off, to share success (and failure) stories?  People in Nten are always willing to help.  Don’t forget about for profit groups – I recently discovered the Internet Strategy Forum, which discusses many of the online strategy challenges that we also deal with in nonprofit.
  7. Are you too busy to leave the office occasionally for a conference, such as this week’s Fundraising Day and Social Networking Symposium in New York?  If so, you’re missing the opportunity to learn from our colleagues.