Norman Reiss Joins Common Knowledge

I am pleased to announce that as of Feb. 22, I will be joining Common Knowledge as Senior Consultant.  I’ve known President / Founder Jeff Patrick for several years, and have had the opportunity to attend many of his web trainings on a variety of ephilanthropy topics.  It is particularly exciting for me to join forces with a firm that matches so closely with my personal passion to help nonprofits develop and implement online strategies, as I’ve done for several organizations for almost ten years.  Common Knowledge’s services have resulted in many effective website redesigns and have been on the cutting edge of showing how nonprofits can utilize social media to achieve their goals.

While Common Knowledge is based in San Francisco, I will be working from the NYC area and working with clients mostly on the East Coast.   Please see a sampling of the firm’s current clients as well as its blog which I hope to contribute to.

Thanks to everyone who has supported me during my quest for a new position and has encouraged me to continue to focus on ephilanthropy.  I am looking forward to a long and mutually beneficial relationship with Jeff and his very talented staff, many who I will be meeting soon.

New ePhilanthropy Resources From Around the Web

Do you take the time to analyze how long visitors stay on your web site, and what paths they take?.  Try these 14 free tools to find out why they leave.  Crazy Egg  is especially worth looking at, even though it now has a small monthly cost.  

Many nonprofits are still unsure about how to approach social media.  Wild Apricot’s blog offers encouragement in how to create a social media policy

Want some real statistics in how nonprofits are faring during these rough economic times.  Review Target Analytics Index of National Fundraising Performance as well as The Agitator’s quick review of its findings.  Why do you think animal welfare and environmental organizations are doing better than others?

Steve MacLaughlin offers an interesting look at 2008 Online Giving Trends,  including more reasons to use a multi-channel fundraising approach.

Need more reasons to pursue or enhance an online fundraising policy at your nonprofit?  Robert Weiner has many great resources to support your case.

Finally, Jeff Patrick at Common Knowledge offers an analysis of Mission Inspired Gifts, a combination of fundraising and ecommerce which may be worth trying at your organization.  In a webinar earlier this week, Jeff explained how the messaging is critical in telling donors exactly how their funds will be used.