Many articles lately on how supporters can be your strongest fundraisers: In Understanding the New Breed of Digital Donor, Fundraising Success demonstrates how social media is enpowering supporters to fundraise on their own, with minimal involvement from the nonprofit they support. In Enlisting Your Supporters to Fundraise For You, Idealware describes how friend-to-friend fundraising can be used. In Donors Give Most When Friends Ask, AFP reviews a recent study on large gifts and reaches the same conclusion. (Thanks to Kivi Leroux Miller for highlighting nonprofit communication recently.)
Congratulations to winners of America’s Giving Challenge, proving that even the smallest nonprofits can compete with the larger organizations by taking advantage of social media tools such as Facebook’s Causes application. Social media guru Beth Kanter agrees. Nten also offers ideas on how to Raise Money on Facebook. See also Clicking for a Cause for more thoughts on how social media can help engage constituents and encourage involvement with your cause.
David Roodman’s recent blog post and this week’s follow up NY Times article, questions are raised about the model of newer nonprofits such as Kiva and Global Giving which have supposedly allowed donors to decide specifically how their money will be used. This has resulted in a recent change in Kiva now describing its mission as “connecting people through lending to alleviate proverty.’ My take – this shouldn’t stop the trend towards nonprofits giving donors more of a say in how their contributions will be used. However, it does provide a wake up call on the importance of transparency in explaining how the process works.
