Tag Archives: NY Charities

Online Fundraising Strategies for Tough Times

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Reminder: Thursday evening, January 8, I will moderate a panel discussion at the NYC Foundation Center, Online Fundraising Strategies for Tough Times.  Guest speakers will include Allan Pressel of Charity Finders and Cristine Cronin of NY Charities.  Due to a large number of registrations, the Foundation Center has closed registration, so unfortunately you won’t be able to attend unless you’ve already signed up.  However, I will offer a follow-up webinar on Wednesday evening, January 21 on ephilanthropy strategies.  Watch for details in my next post.

Addendum 4-21-09
If you were unable to attend this event, you can now listen online at the Foundation Center’s events archive.

Upcoming Program at Foundation Center in NYC

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On Thursday, January 8, 2009, from 5:30 – 7:30 PM EST, I will be moderating a program at the NYC Foundation Center, Online Fundraising Strategies for Tough Times.  My speakers will include Cristine Cronin, President of NY Charities and Allan Pressel, CEO/Founder of Charity Finders.  We will discuss ways to continue to fundraise effectively during tough economic times using online techniques.  Our target audience will be mostly small to mid sized nonprofits that already have a web site, but want to raise more money onlne.

Attendance is free, but early sign up is encouraged.  Thanks to Charlotte Dion, Director of Foundation Center’s NY Library / Learning Center,  for helping to arrange this program.

Meantime, here’s an interesting portal prepared by Nonprofit Consulting which links to a presentation and other resources on the topic we’ll be discussing next month.   Also see some Online Fundraising Myths.

Hope to see you at the Foundation Center.

Ephilanthropy Strategies for Nonprofits

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I attended a recent event at the Foundation Center to help organizations who are just getting started with online fundraising.  Cristine Cronin, President of NY Charities offered a summary of e-giving strategies:

  1. Use web site as core component of all organization efforts
  2. Integrate offline and online messaging
  3. Use your URL everywhere: stationery, newsletters, business cards, signatures etc.
  4. Put a donations button on every page of your web site
  5. Continually seek more email addresses
  6. Use email marketing for donor / volunteer communications and advocacy
  7. Use enewsletters to keep constituency informed
  8. Encourage core followers to use viral marketing strategies
  9. Promote both online and offline advocacy opportunities

Many large organizations are well aware of these recommendations, but few are consistently able to apply them, especially #2 – making sure that constituents receive a consistent message through online and offline communications.  The overflow attendance at the Foundation Center event demonstrated that many smaller and mid sized nonprofits are still very much behind the curve.  NY Charities and other vendors mentioned at the event such as Network for Goodand JustGive offer easy ways to get started.  There’s no reason for any nonprofit, no matter what it’s size, not to be developing ephilanthropy strategies.