What’s New in ePhilanthropy

For best results in ephilanthropy initiatives, I’ve always advocated for an active partnership between Communications and Development.   Here’s more reasons why from Kivi Leroux Miller,  If you’re not getting the type of response you want from your nonprofit e-newsletters, Kivi also offers a free 15 day e-newsletter course at her Nonprofit Marketing Guide website. which offers many simple tips you can easily implement.

The debate continues on the new Google Plus.  Beth Kanter offers her take, as does Frogloop and TNW Social Media.  I believe there may be a benefit to adding your contacts manually, as it forces us to give some thought of who should be in each ‘circle.’  According to the Huffington Post, nonprofits are wasting no time in kicking the tires of Google’s answer to Facebook.

If your organization is undergoing a major change (as most of us do sooner or later), Peter De Jager provides many great resources on change management at Technobility.  See also Chaos is the New Normal.

Learn about fundraising and emarketing in Blackbaud’s Summer School webinar series which starts this week and, if you’re in NYC, attend next week’s 501 Tech Club meeting featuring how to get started with WordPress (which this blog uses).

As a follow-up to last week’s post on How to Make Your Projects Successful, Ben Lichtenwalner offers his Inverted Pyramid of Project Success.

Change Can Be Your Friend

I have always been intrigued by change, both personally and professionally.  Earlier this week I attended a presentation on Change Management at the NYC Chapter of the Project Management Institute, featuring Peter de Jager Some major points were:

  • The major changes in our lives involve getting married (or not) and deciding to have children.  In comparison, most changes which take place at our organizations are trivial.
  • When a change is presented / announced, the most natural response is ‘Why?’
  • Asking ‘if there are any questions’ to employees after a change has already been decided is of little value, especially if staff have had little involvement in the decision.
  • The process of how a change was decided upon should be openly communicated so that staff don’t feel that the decision ‘came out of nowhere.’
  • To be sustainable, change must be ‘your’ change.
  • Change doesn’t have to be difficult.  Change is often a positive force in our lives.

Peter described the change process model developed by Virginia Satirwhich traces the steps from the ‘old’ to the ‘new’ status quo, as well as the five stages of grief outlined by Elisabeth Kuber-Ross.

While change has often been a challenge in my life, this session provided a useful reminder that it is a necessary part of life, and can be reframed to be viewed as a positive force, not a source of dread.