New ePhilanthropy Resources From Around the Web

Do you take the time to analyze how long visitors stay on your web site, and what paths they take?.  Try these 14 free tools to find out why they leave.  Crazy Egg  is especially worth looking at, even though it now has a small monthly cost.  

Many nonprofits are still unsure about how to approach social media.  Wild Apricot’s blog offers encouragement in how to create a social media policy

Want some real statistics in how nonprofits are faring during these rough economic times.  Review Target Analytics Index of National Fundraising Performance as well as The Agitator’s quick review of its findings.  Why do you think animal welfare and environmental organizations are doing better than others?

Steve MacLaughlin offers an interesting look at 2008 Online Giving Trends,  including more reasons to use a multi-channel fundraising approach.

Need more reasons to pursue or enhance an online fundraising policy at your nonprofit?  Robert Weiner has many great resources to support your case.

Finally, Jeff Patrick at Common Knowledge offers an analysis of Mission Inspired Gifts, a combination of fundraising and ecommerce which may be worth trying at your organization.  In a webinar earlier this week, Jeff explained how the messaging is critical in telling donors exactly how their funds will be used.

Random Thoughts at Thanksgiving

Thanksgiving is my favorite holiday of the year since it encourages us to stop and think about what is already wonderful about our life.  No matter what is happening (or not happening) in your life, feeling grateful is probably the best way to bring more good things to you.  I hope this weekend has given you an opportunity to focus on what is already good, not on what you don’t currently have.  Everyone is blessed in different ways, although sometimes we are too ‘busy’ to recognize it.

Answr.net is an interesting new resource which offers best practices in nonprofit technology.  The first ‘channel of focus is email outreach – read some questions submitted so far.

As a follow up to my previous post about going forward with online communication despite the financial meltdown, Robert Weiner offers links to several articles about how nonprofits can survive the economic downturn.  Guidestar also has released a recent survey which offers comparisons between 2007 and 2008 giving levels.

Nonprofit Times offers a look at microblogging, as well as an interesting look at how to plan to utilize social networking tools.

Finally, Nten has released a Donor Management Software Satisfaction Report, which is worthwhile reading for anyone who is considering a change in CRM platform.  Some of the top rating products may be some that you’re not familar with, such as GiftWorks (which I’ve used and can recommend) and Neon CRM.