Do you take the time to analyze how long visitors stay on your web site, and what paths they take?.  Try these 14 free tools to find out why they leave.  Crazy Egg  is especially worth looking at, even though it now has a small monthly cost.  

Many nonprofits are still unsure about how to approach social media.  Wild Apricot’s blog offers encouragement in how to create a social media policy

Want some real statistics in how nonprofits are faring during these rough economic times.  Review Target Analytics Index of National Fundraising Performance as well as The Agitator’s quick review of its findings.  Why do you think animal welfare and environmental organizations are doing better than others?

Steve MacLaughlin offers an interesting look at 2008 Online Giving Trends,  including more reasons to use a multi-channel fundraising approach.

Need more reasons to pursue or enhance an online fundraising policy at your nonprofit?  Robert Weiner has many great resources to support your case.

Finally, Jeff Patrick at Common Knowledge offers an analysis of Mission Inspired Gifts, a combination of fundraising and ecommerce which may be worth trying at your organization.  In a webinar earlier this week, Jeff explained how the messaging is critical in telling donors exactly how their funds will be used.