This week’s disaster in Haiti has again highlighted online fundraising, as well as an expanded role for text messaging to raise money. Apparently giving through your mobile phone is now a viable option and doesn’t always involve large fees to carriers – see post from Tech Soup, interview with Katya Andresen and CARE2′s advice that it’s Time to Get Mobile. How sad it is that logistics have made it difficult to get the help to those in need quickly (hopefully this will change shortly). Whatever channel you prefer, please give to the charity of your choice.
Hopefully, it won’t only be disasters that sends donors online. Network for Good offers 5 Trends That Will Affect Online Fundraising in 2010.
But please don’t throw out the old tools when implementing the new. Direct mail still has its place but this doesn’t mean that we shouldn’t try some new approaches. As Steve MacLaughlin writes, Direct Mail is Not Dead, but single channel communication is.
Thanks to Katya and Jocelyn Harmon for this week’s session on how to thank donors. It’s amazing to me that some nonprofits still don’t always acknowledge gifts, other than a generic auto reply (and sometimes not even that). And don’t only communicate with your constituents when you’re asking for money – this is a year-round dialogue.
