I’ve participated in many webinars and have also participated in several online conferences that others have offered, such as this week’s How Online Marketing Can Be Your Fundraising Stimulus Plan During Tough Times, led by HJC. These events are a wonderful way to learn about online strategies, and are usually available at a minimal or no cost. But I’m always surprised when attendees don’t take advantage of the opportunity to engage with the presenters. Some tips for getting the most benefit from webinars:
- Limit distractions. It’s easy to check email and do other work while listening to a webinar, especially if it doesn’t offer a stimulating presentation to accompany the conversation. But the less you pay attention, the less you’ll learn.
- Ask questions. Most webinars offer an online chat. Except for very large conferences which minimize Q&A, most presenters are usually happy to field questions – especially if they are cover topical issues that will benefit the group
- Provide information or resources that will benefit the group.
- Get to know the presenters. Almost all provide contact information so you can submit follow-up questions after the event. Also use LinkedIn or Facebook to connect.
- Share what you learned with colleagues. Not everyone is fortunate enough to take time out during the work day for a 60 or 90 minute call.
- Even if an archive recording is provided, try to participate in the live session if possible so you can fully participate.
- Thank the presenters for their time; many are volunteering their time and expertise with no guarantee of follow up business
A funny thing happened to me at the event I attended this week. When I started to submit questions, I received quick responses from presenter Mike Johnston. As it turns out, he has a personal connection with my organization. We continued to chat during the webinar – and will meet when he visits New York in a few weeks.
Excellent webinars are always available from Nten, Idealware and Network for Good.
